Courage
with heart
My leadership experience in global technology companies, senior roles in communications and brand management, and nearly 15 years as an executive advisor have given me deep expertise in influence, strategy, crisis and change communication, transformation leadership and business development.
As a naturally curious “serial enthusiast,” I meet every person as an individual with a meaningful perspective. My approach is driven by thoughtful questioning, active listening and constructive challenge — helping clients uncover core issues, generate new thinking and move toward impactful solutions.
The years I spent in global corporations sparked a passion to accelerate the growth and success of many more organizations as a strategic partner. Darely was founded with a clear purpose: to help leaders and organizations dare to act more boldly.
Experience
Leading Brand and Communications
From 2009 to 2020, I served as Communications Director and executive team member in several international organizations, with responsibility for communications, brand and, at times, marketing. My leadership roles included positions at Microsoft, Accenture, Digia and Tampere University. Earlier in my career, I worked at IBM and Elisa in PR, internal and international communications.
In most of these roles, I combined in‑house expertise with top external partners, and as a client I have worked extensively with Finland’s leading communications, creative and event agencies.
Consulting
From 2001 to 2008, I worked as a consultant and account lead for clients across several industries at SEK Group and BNL EuroRSCG. The work centered on strategic communication planning and execution, media relations, crisis communication, and training in communication, influencing and executive presence.
In 2020, I chose to become an independent communications strategist and entrepreneur to work with a broader range of organizations and apply my expertise across the Finnish market.
Since then, I have supported nearly 40 companies in driving growth and strategic transformation; shaping brand messaging, values and storytelling; communicating strategy; navigating stakeholder pressure; managing reputation crises; countering disinformation; developing brand concepts; accelerating international expansion; and strengthening trust in leadership.
I work in Finnish, Swedish and English.
Executive team and board experience
I have worked on executive teams for more than a decade, most often as a close partner to the CEO.
As a strategic and results‑driven leader, I have yet to encounter a leadership challenge that couldn’t be eased – or significantly improved – through better communication.
Since 2023, I have served as a board member for a growing company in the social services sector.
Education and networks
I hold a Master’s degree in political science from the University of Helsinki. I continuously study and explore new approaches to strategy, leadership and growth entrepreneurship.
I participate actively in several professional networks, including MJR (marketing leaders’ community), WLG (Women’s Leadership Growth) and ProCom. In my volunteer work, I support youth through a couple of NGOs.
Facing a complex situation?
Does your organization face an emerging or already escalating issue? If you are prepared to address it by challenging established practices and assumptions, I can support you. Even in our initial discussion, you will receive concrete, senior‑level guidance on how to regain control of the situation.
Throughout my career, I have yet to encounter a leadership or business challenge that could not be eased – at least in part – through sharper messaging and more effective communication.
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